Social Media For Leaders (SMFL) is all about how to use a blog and other social media tools and services to leverage your influence as a leader. The upcoming webinars and online courses are designed for anyone in a leadership position, including
- business leaders
- non-profit leaders
- government leaders
- education leaders
- civic leaders
- political leaders
The problem
Most every leader is feeling the effects of the waves of social media technologies that are increasingly washing up on the shores of their organizations. It’s been primarily blogs in the past five years but now it’s also Facebook, Twitter, LinkedIn, Google+, YouTube, and more.
Leaders cannot help but notice the demands for more organizational transparency, authenticity, responsiveness, and engagement from employees, customers, constituents, members, citizens, and the media--all of whom are increasingly adept at using social media technologies.
While many leaders support the organizational use of social media, most are reluctant to use social media technologies themselves. I address the most common objections in my free white paper, Fear and Loathing in the Executive Suite: Why Leaders Avoid Blogging and Other Social Media.
You may be glad to know, for example, that for leaders, some of the ‘social networking’ in social networking technologies is optional. The tools, however, can still be used by a leader in a strategic, authentic, and influential way.
Why use them at all? It’s all about leverage as I explain in this 14-minute video in which I define leadership blogging as the art of strategic, near real-time, short storytelling:
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